Shailendra Singh is a livewire beaming with ideas. It's his self-belief that has taken him into varied terrain — sports, music, cinema, advertising — and helped him come out on top. On an episode of ‘Sell Side Conversations’, he tells Gautam Shelar all about his journey, incubating 23 startups, starting ad agency Percept, the Sunburn Festival and debuting 206 people into the Indian film industry with his first film, ‘Pyaar Mein Kabhi Kabhi’, and what still keeps him going.

Edited excerpts…

How did Percept come to be?

My brother had the idea of opening an advertising agency. At the time, I was still playing professional cricket. I was staying in Scotland, playing cricket for four months, which gave me a lot of exposure. Then I came back and joined my brother. From day one, we were partn

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