BYD's new premium sister brand, Denza , is looking to differentiate itself from its parent not just with the products it offers, but also with its own dealer network and a customer experience program to rival the likes of Lexus and Genesis .

The new Chinese luxury brand's operating chief told CarExpert that Denza products won't just be plonked into existing BYD showrooms, and Denza has big plans to offer a 'segment-leading' customer experience program in the vein of Toyota's and Hyundai's premium brands.

"We're going to have a very bespoke, specific standalone dealer network. I would say by the end of Q1 2026, [we'll have] roughly 15 dealerships, the majority of which will be in all the key capital cities around Australia, as well as New Zealand," said Mark Harland, chief operati

See Full Page