By Casey Hall

SHANGHAI (Reuters) -As Chinese shoppers dip toes back in the luxury pool, brands are targeting economically resilient high-earners with distinctive, personalised experiences as their focus shifts more to market share than growth.

Firms like LVMH and Hermes increasingly offer intimate dinners and large-scale shows, as well as stores with private shopping areas and exclusive elevator access for the VIPs they bet will help end a post-pandemic sales slump.

Luxury brands have accompanied earnings reports with comments offering glimmers of hope for Chinese retail, spurring a rally that has added nearly $80 billion to European luxury stock valuations. Still, few expect the sales surge of the pandemic years, and with U.S. policies rewriting global trade, China’s economic trajector

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