Speaking at Fortune’s Global Forum in Riyadh, IBM’s Ana Paula Assis said businesses must transform their operating models to fully realize AI’s potential. She said companies need a systemic, organization-wide approach that integrates data, technology, and trust to realize the benefits of technology. While AI adoption is growing rapidly, most organizations still struggle to achieve measurable returns due to knowledge gaps and limited integration.

AI has the potential to boost productivity within organizations, but only once business models have been transformed, according to Ana Paula Assis, Senior Vice President and Chair, EMEA and Growth Markets, IBM .

Assis told the audience at Fortune ’s Global Forum in Riyadh that exploring the full potential of AI means adopting “a systemic a

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