MSNBC to Officially Change Its Name On Nov. 15

David Gilmour Oct 27th, 2025, 10:07 am

After nearly three decades on air, MSNBC is getting a new name as the network officially rebrands to MS NOW on November 15, launching what it calls a “modern news organization” built for both television and digital audiences.

The rebrand , according to executives, aims to reflect a more agile, cross-platform approach while maintaining the network’s long-established editorial identity – promising “Same mission. New name” – with the first phase of a broader marketing campaign set to roll out at the beginning of next month.

MS NOW – short for My Source for News, Opinion, and the World – will retain its current programming lineup, including , and , among others, and will maintain its channel positio

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