NBC News unveiled a new marketing campaign on Monday that attempts to address low trust in news media, promoting the network as a place for “facts” “clarity” and “calm.”

A 60-second spot opens voices from ordinary Americans expressing frustration with the news environment, including one who says, “I turned off news altogether,” and another who says, “It’s all bull-s–.” As one voice says, “I’m looking for some facts first,” the images of NBC personalities appear, including Craig Melvin, Savannah Guthrie, Richard Engel, Kristen Welker and Tom Llamas .

“If we got clear facts, maybe we can calm down a little,” one voice says.

The spot ends with the slogan “Facts. Clarity. Calm” and “Reporting for America.”

Cesar Conde , chairman of NBCUniversal News Group, wrote in a memo to employee

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