A recent economic study on THC beverages found the industry has the potential to reach between $9.9 billion and $14.9 billion in national sales.

In Missouri — where the product faces attacks from law enforcement, state legislators and local governments who say it’s part of a public health crisis — that potential is $75.4 million annually.

“That’s the potential if you normalize this and provide consumers with access nationally,” said economic analyst Beau Whitney, whose study titled “The U.S. THC Beverage Report” was released last month.

Whitney is talking about products like the cans of low-dose THC seltzers that Missouri companies including Mighty Kind, Triple and URLit are producing. They’re currently found in bars, restaurants and stores like Randall’s and Total Wine.

Whitney estima

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