The All India Consumer Products Distributors Federation (AICPDF), an apex body of distributors in the country, on Monday said that it will not accept orders or pursue sales targets set by Tata Consumer, the maker of brands such as Tata Salt and Tata Sampann, till long-standing issues pertaining to “dumping” of stock with trade were addressed. The company was not immediately available for comment till the end of press time.

But the AICPDF has claimed that stock worth Rs 50-60 crore alone had piled up among distributors in Maharashtra, prompting the body to press for its demands through a protest march that will be undertaken on November 4 to the company’s headquarters in Mumbai.

At the heart of the matter is the company’s strategy, says AICPDF’s national president Dhairyashil Patil, of p

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