The Minnesota Timberwolves unveiled a new "state-of-the-art" stage lighting system at Target Center during Sunday's home opener.
The move is part of an effort by the team's new owners, Marc Lore and Alex Rodriguez, to enhance the gameday experience for fans attending in person. The two purchased the franchise for $1.5 billion in June.
"This new lighting design enhances the big-game feel while preserving the close bond between the team and our fans, bringing energy, focus and a sense of spectacle to every Timberwolves and Lynx game," CEO Matt Caldwell said.
Officials for the team say the new lighting "creates a dramatic, theater-style atmosphere," and spotlights action on the court, making for a "more intense and focused viewing experience."
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