Staud threw open the doors to its new Melrose Avenue flagship in Los Angeles last week, unveiling the boutique alongside the debut of its holiday 2025 collection.

Cofounders Sarah Staudinger and George Augusto hosted friends of the brand for the evening — a mix of young Hollywood names and familiar influencers — including Australian actress Phoebe Tonkin; singer and social media personality Dixie D’Amelio; singer-songwriter Charlotte Lawrence; “Hal & Harper” actress Lili Reinhart, and model Ari Fournier, all gathered to toast Staud ’s next chapter.

Guests enjoyed caviar with flutes of Champagne, and nibbled on french fries and burgers. Specialty cocktails flowed throughout the night, while Unfortunate Portrait created live custom sketches, bringing a playful touch.

The new flagsh

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