A modern, sleek “cocoon” in the heart of Saint-Germain-des-Prés, celebrating a story that began in 1853. In mid-October, Aigle unveiled a new flagship concept at its historic Paris store. For the reopening, the space tips its hat to the new dog collection, spotlighted in the window display with a dedicated photo campaign.

It also showcases the stylistic evolution of its clothing collections – which account for almost three quarters of sales – with a focus on parkas and coats, while highlighting the footwear offer and, above all, boots, whose master bootmakers’ craftsmanship has remained at the heart of the brand’s story for 172 years.

The showcase also reflects the vision championed by Valérie Dassier, who has led the brand within the MF Brands Group for the past three years. A former

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