British Columbia Premier David Eby says the province plans to push ahead with anti-tariff advertisements aimed at the American public, days after U.S. President Donald Trump blamed a campaign by Ontario for his cancellation of trade talks with Canada.

B.C. had announced the ads last week, with Eby saying at the time they were to defend the province and Canada against the threat from U.S. softwood lumber tariffs.

The premier says after the scuttling of the U.S.-Canada talks late last week that it remains “crucial” to deliver the message about tariffs directly to Americans, and the province reserves the right to do that, including by advertising.

He says the B.C. ads are on a different scale from the Ontario government’s campaign, which Eby says he “unambiguously” supported.

A spokesman

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