A political scientist at the University of British Columbia (UBC) says there is a lot of risk with an upcoming digital campaign from B.C. on tariffs.

Stewart Prest believes the blowback on the campaign is already on its way as Canadians are worried about stoking the fires and inviting more tariffs from U.S. President Donald Trump.

B.C. Premier David Eby says the province plans to push ahead with anti-tariff advertisements despite an Ontario ad, featuring audio of former U.S. President Ronald Reagan, prompting Trump to end trade negotiations with Canada and raise existing tariffs by 10 per cent.

“If that’s the outcome of this campaign, I think it will reflect poorly on the decision-making of this government,” said Prest. “So, it’s a risky play with quite a lot of downsides just given whe

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