JCPenney , which has been slowing its rate of declines, is experiencing “a year of resurgence.”

So said Michelle Wlazlo, Penney’s chief executive officer, during a press briefing Oct. 21 on the department store’s holiday agenda.

The frequency of customers shopping Penney’s has increased every month for 15 consecutive months, Wlazlo said, adding that bestselling categories recently have been beauty, with double-digit growth this year, while home and fine jewelry have had “strong performances.”

“Based on industry forecasts, we’re aiming for results that are at or above last year’s performance, but we’re staying agile to respond to whatever the season brings,” Penney’s indicated to WWD via an email exchange following the press briefing. “While the current economic environment remains unpr

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