To build your leadership brand, experts say employees need to highlight their strengths – such as working well with others, ability to bring calm to chaos and to take action – and show a willingness to improve any areas of weakness.

Seeking a promotion in Canada’s uncertain economic landscape can feel like a challenging corporate ladder climb. Yet, a recent survey of Canadian workers by human resources consulting firm Robert Half points to opportunity with fewer than one in three professionals surveyed seeking a management position.

“That speaks to an ongoing issue with the talent pool of potential leaders,” says Eric Saine, executive director of the McGill Executive Institute at McGill University. “There is a growing trend of workers not seeking leadership.”

If you’re among the minor

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