Imagine the “Google Switching Center.” Now try on the “Sony Pictures In-Railroad Entertainment System.” And the “Morton’s Steakhouse dining car.”

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Naming rights have rescued major California businesses before. Now the chief of the often-belittled California High-Speed Rail Authority (HSR) thinks they may be at least part of the answer to keeping the half-built bullet train system going long enough to actually carry passengers. Call this Part 2 of HSR’s survival strategy. Just make sure many of the fees are collected in advance and that they’re enough to make a difference.

Frequently called a boondoggle, the train has already secured Part 1 of its fiscal survival plan, an absolute must after President Trump canceled $4 billion in federal grant money for the poorly planned

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