MAGICAL TRIP: For its holiday ad campaign , Prada invited a group of familiar faces on a winter trip across mountain-top snowscapes, which turns into an unexpected magical experience for the cast.

Prada ambassadors Maya Hawke, Damson Idris, Louis Partridge and Letitia Wright, all regulars in Prada ads, were portrayed by Glen Luchford on a car ride in vintage automobiles through snow-dotted hairpin turns surrounded by a white tree forest.

They are joined by Chinese actor Li Xian, also a brand ambassador who fronts an official ad campaign for the first time here, after appearing in editorial images for the Prada Qixi 2025 collection earlier this year. The recipient of the Actor of the Year award at the China Television Directors Conference in 2024, Xian is best known for his role

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