Outgoing commissioner Jay Monahan has used a form of this word — regenerate — twice in the last two years. It got lost amid topics like private equity investments and a pathway back for LIV Golf players, and even turning over the helm to a new CEO.

But it’s what the PGA Tour can’t afford to lose as it tries to create a bold, new model .

“We consistently as an organization regenerate talent and create stars,” Monahan said at The Players Championship in 2024, when negotiations with the Saudi backers of LIV Golf were still ongoing with far more hope for a deal than there is now.

And then in August at the Tour Championship, where Monahan held his last press conference while introducing Brian Rolapp as the CEO, he mentioned 11 first-time winners on the PGA Tour and paused ever so briefly f

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