By Rachel Phua and Maggie Shiltagh, Bloomberg News

Hours before kickoff in a game pitting Arizona State University against Texas Christian University, the atmosphere feels more fine-dining than college football. A chef is carving chili-rubbed prime rib. Nearby, a bartender shakes up this week’s featured cocktail, a tangerine-hued, mango-flavored Spicy Rita.

Those premium offerings at the football stadium in Tempe, Arizona, are free for fans in the most expensive seats, like four-person field boxes that cost $20,000 a year. Upstairs, concession stands are prepping for the proletariat, but even there choices go beyond traditional fare to get a little luxe: $18 pulled-pork sandwiches, $15 birria tacos and a $10 Texas-themed hot dog with cowboy caviar and barbecue sauce — a nod to ASU’s oppo

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