Swedish fashion retailer H&M is making its debut on Nykaa Fashion and Nykaa in November with its apparel and beauty portfolio, strengthening its digital presence.

In India, H&M operates in 66 stores across 30 cities and has so far been present online on HM.com, Myntra and Ajio.

With over 45 million consumer base across Nykaa platforms, the partnership enhances H&M’s digital presence, an official statement said.

Adwaita Nayar, Co-founder and Executive Director of Nykaa, and the CEO of House of Nykaa and Nykaa Fashion, said, “H&M’s debut on Nykaa and Nykaa Fashion is a landmark moment for India’s fashion and beauty landscape. At Nykaa, we have always believed that fashion and beauty are tools for self-expression, inclusivity and empowerment. This collaboration brings that vision to life,

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