Imagine Marketing, the parent firm for consumer electronics brand boAt, has filed an Updated Draft Red Herring Prospectus (UDRHP) with the Securities and Exchange Board of India (SEBI), signalling plans for an initial public offering (IPO) of up to Rs 1,500 crore, of which around 66.7% will be raised through an Offer for Sale (OFS) by existing shareholders.

boAt IPO: Breakdown of issue

The company, which it says was the largest brand in India’s branded personal audio segment in FY2025 with a 26% market share by value and 34% by volume, is proposing a two-part issue: a fresh equity issue of up to Rs 500 crore and an offer for sale (OFS) of up to Rs 1,000 crore.

The offer for sale will include share sales by several existing shareholders, including Sameer Ashok Mehta , who will sell sha

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