Imagine Marketing Ltd., the parent company of popular electronics and lifestyle brand BoAt, filed its updated draft red herring prospectus (UDRHP) with the capital markets regulator SEBI on Wednesday, October 29.

The proposed initial public offering (IPO) comprises a total issue of equity shares of face value of ₹1 each aggregating up to ₹,1500 crore, with fresh issue of equity shares aggregating to ₹500 crore and offer for sale of equity shares aggregating to ₹1,000 crore.

The offer for sale comprises of equity shares aggregating to ₹75 crore by Sameer Ashok Mehta, equity shares aggregating to ₹225 crore by Aman Gupta, equity shares aggregating to ₹500 crore by South Lake Investment Limited (promoter selling shareholders) as well as equity shares aggregating to ₹150 crore by by Fireside

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