ROCHESTER, N.Y. (WROC) — For this GRE WHY ROC feature, we look at a bicoastal business expansion from the Pacific Northwest to Rochester.

The company is called For Bitter For Worse. The founder and flavor maven, Shelley Elkovich, stopped by our Sunrise studio, as they just had their grand opening here.

She says they create complex cocktails made with love, not alcohol. They've already won 21 international medals for taste and texture.

Why Rochester? The business is a Grow NY winner, and she was introduced to this incredible region last year during the competition.

Learn more by checking out the interview on this page.

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