Cameo is suing OpenAI over Sora 2’s “cameo” feature, accusing the ChatGPT maker of using the name to compete directly with its personalized celebrity video service. The trademark infringement lawsuit filed in a California federal court on Tuesday alleges that OpenAI’s usage of cameo is “highly likely to dilute and tarnish” Cameo’s branding by confusing consumers to associate it with “ersatz, hastily made AI slop and deepfakes featuring celebrities.”

The Cameo app was launched in 2017, and allows fans to commission short personalized videos or live video calls from celebrities, influencers, and other notable figures. OpenAI’s social AI video-generating app, Sora, was launched on September 30th with a “cameo” feature that lets users create a deepfake avatar of themselves that other people c

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