Celebrity video platform Cameo has filed a lawsuit against OpenAI , accusing the artificial intelligence company of misusing its brand name in Sora's new "Cameo" video feature.

The case was filed Tuesday in a California federal court and claims that OpenAI's use of the name is likely to confuse users and damage Cameo's reputation.

According to the complaint, OpenAI's Sora app — launched as a standalone product on September 30 — lets users create and share AI-generated videos using digital likenesses, Reuters reported.

Within the app, OpenAI refers to these user avatars as "Cameos."

Cameo argues that this choice of name infringes on its trademark rights and could mislead people into thinking the two companies are connected.

Cameo's CEO, Steven Galanis, said the company tried to

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