One Piece executive producer Tetsu Fujimura mapped out the massive growth of Japanese IP in a TIFFCOM keynote today, advising that while many of the big properties may already be licensed, attention is shifting to the next tier where there’s huge potential.

In an eye-opening presentation, Fujimura – the former Gaga Communications founder and president who now heads consulting firm Filosophia – said the share of IP-based films in the global Top 30 box office has soared from just 10-20% three decades ago to nearly 90% in 2024.

Many of these movies are based on Japanese manga, anime and games, which have been popular for decades, but seen their global recognition supercharged by streaming. “Japanese IPs including Pokemon , Hello Kitty and Super Mario Bros are in the top ten big

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