Nowadays, BTS is the biggest boy band on the planet, K-pop or otherwise. But not too long ago, the genre was seen as niche in the Western world, a mindset that group leader RM credits ARMY with changing.

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At this year’s APEC CEO Summit in South Korea — which gathers some of the most influential executives and economic leaders across Asia to discuss the future of business and innovation — RM delivered the keynote address and called on those in power to invest in artistic endeavors. “I’m not sure how familiar you are with K-culture or K-pop,” he told the crowd in Gyeongju-

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