Since stepping into his Fox analyst role last season, Tom Brady has found a new rhythm behind the camera. He isn’t just reporting games every weekend; he says he’s become a storyteller. And this Wednesday, Fox made the kind of play that proves they’re all-in on TB12’s new chapter.

Fox Sports has made a strategic investment in Shadow Lion, the $5 million entertainment and marketing studio co-founded by Brady himself. The deal gives Fox an equity stake and new creative muscle in its Los Angeles crowd.

“It’s extending this Fox Sports experience beyond just NFL games on Sunday,” Brady told The Hollywood Reporter. “How do we branch out and continue to tell stories year round and develop original content, original series, things that are behind the scenes that everybody wants to see…I th

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