YouTube , the internet’s biggest video streaming platform, continues to flex its muscles as an advertising powerhouse, again delivering solid double-digit growth for the third quarter of 2025.

YouTube advertising revenue for the period was $10.26 billion, a year-over-year increase of 15%. That beat analyst forecasts of $10.01 billion, per StreetAccount. The figure doesn’t include revenue generated by YouTube’s subscriptions business, but advertising represents the bulk of YouTube’s sales.

In addition, parent company Alphabet announced that it has more than 300 million paid subscriptions in total, led by Google One cloud storage and YouTube Premium.

Overall, Alphabet’s Q3 results that came in above Wall Street forecasts. The company reported revenue of $102.35 billion, up 16%, and n

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