YouTube advertising hit $10.3 billion in its third quarter, as the video giant continues to dominate the ad market.

Alphabet reported total revenue of $102.35 billion, up 16 percent year over year, and earnings per share of $2.87, with both coming in above analyst expectations of $2.27 EPS, and revenue of $100.14 billion. The YouTube advertising numbers are up 15 percent from $8.9 billion a year ago and $9.8 billion in the previous quarter .

The upward trend comes as YouTube has consistently led the sharing of TV viewing in the U.S. for months, making up 12.6 percent of all viewing in September, beating out Netflix and other streaming services.

YouTube advertising hit $10.3 billion in its third quarter, as the video giant continues to dominate the ad market.

Alphabet reported t

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