Jewel thieves made off with priceless gems in a heist at the Louvre in Paris. The daring raid made use of a mechanical ladder, used to quickly reach a poorly-surveilled window before anyone knew what was going on. Though French authorities were through into crisis mode—a suspect was arrested days later, but the jewels are nowhere to be found—the ladder's manufacturer is delighted by the scandalous misuse of its equipment.

"If you're in a hurry," goes Böcker Maschinenwerke's Instagram ad, "The Böcker Aglio carries your treasures up to 400kg at 42 m/min—quiet as a whisper thanks to its 230V electric motor."

"No such thing as bad press," remarks The Art Newspaper. It turns out the the cherry picker is owned by a local rental house. 00:00/02:20 10

Julia Scharwatz, the company's marketing

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