JB Hi-Fi has reported solid sales growth at its namesake Australian stores as the retailer prepares for the important end-of-year trading period.

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Same-store sales at its JB Hi-Fi stores in Australia grew five per cent in the September quarter, the same level as a year ago.

Same-store sales growth decelerated at The Good Guys, falling from 5.0 per cent growth to 2.4 per cent, while its new e&s furniture chain recorded same-store sales growth of 0.7 per cent.

In New Zealand, same-store JB Hi-Fi sales were up 24.3 per cent, compared with just 2.7 per cent growth a year ago.

"We don't call it too early, because we've got plenty of work to do i

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