1. Mitra Gruwell , DiscardUpcycling.com .

2. Sweet Skins Hemp, 850 W. 2nd Ave., 541-393-6925, SweetSkins.com .

3. Sierah, “SEW Fresh,” @sierahsewfresh .

“One thing we give ourselves permission to have as our own is our style,” Mitra Gruwell says. Gruwell has had a fashion passion for well over 20 years, and her designs have been all over Eugene. In her career, she has designed for St. Vinnie’s, Ballet Fantastique and MECCA, she’s owned her own store, and she’s thrown a number of local fashion shows since 2007 to benefit her nonprofit that teaches industrial sewing to people recovering from homelessness.

Her latest project is Discard Upcycling, which has been her sustainable “anti-brand” since 2020. “You know how some fashion brands are just really all about their name?” she s

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