NEED TO KNOW

The Taco Bell 50K, held every October in Denver to coincide with International Taco Day

Participants must hit all 10 Taco Bell stops along the course — no cutting corners allowed

This year, Brice Otto ran the marathon with his family's support

Brice Otto had just crossed the finish line at the Los Angeles Marathon in March when a friend sent him a link to the Taco Bell 50K website with one simple message: “You should do this.”

That was all it took — he was in.

“The reactions ranged from pure confusion and disbelief to outright concern,” he tells PEOPLE exclusively.

“Most people thought I was joking and responded with sarcasm or the occasional eye roll," he adds. "One person stared at me like I needed professional help. But once they realized I was serious, a lot of th

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