In an exclusive interaction with MediaBrief, Aishwarya Shinod, Chief Marketing Officer, Hindustan Pencils Pvt. Ltd ., speaks about why television remains a high-impact festive medium for family-led engagement and how the brand selects genres to strengthen recall. She also shares how creative messaging is tailored for both young audiences and household decision-makers, and how the media mix is balanced between traditional TV and digital video to maximise festive reach.

S he notes that the festive season continues to offer television a unique cultural relevance that few other mediums can replicate. Elaborating on why TV continues to be integral to the brand’s communication architecture, she says, “ Hindustan Pencils , the maker of Apsara and Nataraj , has always created campaigns t

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