By Jessica DiNapoli

NEW YORK (Reuters) -U.S. retailers are offering more discounts on Hershey goods ahead of its biggest holiday, Halloween, according to data, as the candymaker hiked prices due to rising costs from tariffs and cocoa inflation.

The discounts come as overall chocolate candy sales per unit were flat in the 12 weeks ended October 5, but prices rose 8%, according to Circana, a market research firm.

The price hikes have prompted some consumers to cut back, forcing confectioners such as rival Mondelez, which makes Sour Patch Kids, another popular Halloween candy, and retailers to turn to discounts.

Cocoa inflation has eased in recent months, but manufacturers are still passing on costs to consumers.

Halloween and seasonal occasions like Easter and Valentine’s Day are especi

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