Nothing But Net: Last Year's $2 Billion in Basketball Ad Spend Delivers Big ROI

Basketball is becoming a slam dunk for advertisers across categories, according to a new EDO report.

ADWEEK has an exclusive look at EDO’s new basketball outcomes report, which reveals that basketball is one of the most effective ad environments for advertisers. According to the television data and analytics firm, last year had $2.3 billion in ad spend and nearly 1,000 brands advertising across the NBA, WNBA, and NCAA basketball.

“Basketball continues to be one of the most powerful environments for advertisers where passion meets performance,” Dana McGraw, svp, data & measurement science, Disney Advertising, said. “Across the NBA, WNBA, and college basketball, we’re seeing measurable proof that fan engagement drives real business results.”