The Trade Desk Taps Shopsense AI to Turn More of the Open Web Into Shoppable Ad Inventory

The Trade Desk is giving brands a new way to serve contextual sponsored product ads. The ad tech firm announced a new integration with startup Shopsense AI on Thursday to bring sponsored product ads to publisher content across the open internet.

The deal, made through The Trade Desk’s OpenPath supply integration, lets advertisers place shoppable product listings directly next to relevant editorial content—like a Nike shoe ad beside a marathon training article or a cookware link under a recipe video.

“For The Trade Desk, [this integration] creates a bigger surface area on the inventory side, creating a higher relevancy to a different kind of commercial opportunity,” said Will Doherty, svp of inventory development at The Trade Desk. This effectively turns impressions across omni-channel