Rising to Defend Its Billion-Dollar Tylenol Brand, Kenvue Lures CMO from Mondelēz

Tylenol has been in the headlines for the last several weeks—though not for reasons any marketer would want.

Despite a veritable mountain of clinical evidence to the contrary, on September 22, Health and Human Services Secretary (HHS) Robert F. Kennedy, Jr. called out Tylenol for potentially leading to autism in children when taken by pregnant women.

Now, in an apparent attempt to circle the wagons around its flagship brand, parent company Kenvue has recruited Jon Halvorson as its new CMO.

A graduate of the University of Michigan’s Stephen M. Ross School of Business, Halvorson was most recently global svp of consumer experience for food conglomerate Mondelēz International. He has also held high-ranking positions at General Motors, and Starcom MediaVest, and Omnicom Media Group.

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