A ‘North Fremantle Bridge’ wine and potential street party are just two of the ideas being floated by businesses along the Queen Victoria Street strip as they fight to survive the 12-month Fremantle Bridge closure from February.

Old Bridge Cellars owner Jay Beeson has pulled out all the stops to keep his business ticking during the closure, including improving online and delivery offerings, and installing bike racks to encourage cyclists.

“The main concern we’re seeing is that the traffic, which is our foot traffic, and the ability for customers to get to us and that North Fremantle strip, has been severely impacted for the last six months. When the bridge goes, there’s no knowing how bad it’s going to get,” he said.

“As a strip, we’re all banding together, and the mentality for us is

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