There were plenty of reasons why Kendrick Lamar ’s 2025 Super Bowl performance got people talking. There was Samuel L Jackson as Uncle Sam; an all-Black dance cast morphing into the American flag; rumours that Trump had left the stadium early; SZA ’s cameo; and the moment the Pulitzer Prize-winning musician said “Hey Drake” before launching into a ruinous diss track, while Drake’s ex-girlfriend, Serena Williams, crip-walked stage right. But it wasn’t just the theatrics that lit up the internet. It was Lamar’s bootcut Celine jeans, pooling over a pair of Nike Air Max 96s.

British Vogue had, of course, already sounded the boocut klaxon , but I don’t think anyone was expecting to see their favourite rapper repping them. Bootcuts have taken on an ever more intense presence on the

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