Not sure what lip color says “you”? The best classic lipstick shades are an excellent starting point—the timeless hues that never go out of style and look effortlessly polished on everyone. While the best shade is ultimately a matter of preference, there are certain picks even the most seasoned makeup artist or beauty editor can’t help but reach for again and again.

From iconic red shades with just the right undertones to rosy nudes that flatter just so, every-day pink lipsticks, and moody dark colors—these bestselling picks offer something for every personality and mood. Whether you love a creamy satin finish or a bold matte lipstick , these classics have earned their place in discerning beauty bags.

Vogue ’s Favorite Long-Lasting Lipsticks

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