PARIS — Canada Goose is ready to soar.

The outerwear brand has unveiled its ambitious retail concept with the opening of its flagship on Avenue des Champs-Élysées, marking the kickoff of its reboot as “ Canada Goose 2.0.”

The location, which officially opened Thursday, lays out a global design concept to redefine its retail stores as upscaled and immersive. The opening also sets the groundwork for a renewed push into Europe, a region chief executive officer Dani Reiss frames as both its historic base and a key growth territory.

Despite the Canadian name, “Europe is where it started for us,” Reiss told WWD, with Italy and Scandinavia early territories for its parkas.

“We began building the consumer side of the brand here 20 years ago, and now it’s time to bring this luxury bra

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