WPP issued its second profit warning this year on Thursday after reporting worse-than-expected Q3 results .

Following her first earnings call at the helm of the advertising giant, new CEO Cindy Rose said WPP’s financial performance “is certainly not where it needs to be” on a call with press Thursday—and she promised a plan to fix it.

“My ambition for WPP is sky-high, and we are committed to doing the hard work it will take to turn this business around,” she said.

Key pillars of her roadmap include simplification, competitive pricing, and, of course, AI.

“We haven’t gone far enough or fast enough in adapting to the evolving needs of our clients,” Rose told reporters. “They want our offer to be simpler, more integrated, powered by media, data, and AI, efficiently priced and designed t

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