A good lip combo is non-negotiable for fall—like the emotional support sweater you’ve patiently been waiting all summer to break out or the Pumpkin Spice Latte order you’re low-key embarrassed to admit is a daily October ritual. There’s just something about a perfectly glossed deep red pout or matte berry lip. It pulls an entire look together—and, let’s be honest, looks really good stained onto the lid of your Starbucks cup.

But don’t just stroll into Sephora and grab the first berry, wine, or deep red lipstick that catches your eye. There is a lot to consider! Are you looking for a lil shine or full-on matte? Something with serious pigmentation or a subtle shimmer? Is it a plumping effect you’re after or just long-lasting hydration?

The beauty aisle is basically your oyst

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