It’s widely known that social media can quickly turn into a toxic cesspool of hate speech and ragebait, particularly during times of political turmoil.
Across social media platforms, amplified by the algorithm, hate often breeds hate. But what exactly makes toxicity so contagious? It turns out, the problem may be coming from within.
A study published this month in the Journal of Computer-Mediated Communication, co-authored by Alon Zoizner and Avraham Levy, looked at how social media users react when they’re exposed to toxic posts from people on their own political side, defined as the “ingroup,” compared with those from the opposing side, the “outgroup.”
Highlighting the motivations behind toxic posts, the researchers suggested that exposure to toxicity from your own side tends to encou

 Fast Company Technology
 Fast Company Technology

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