Durex launches ‘The Other G-Spot’ campaign to promote self-examination and early breast cancer detection

On World Breast Cancer Day, the Durex pushes boundaries, this time by redefining them. Introducing “The Other G-Spot”, a thought-provoking campaign that transforms the language of pleasure into a conversation about protection, prevention, and early detection.

For decades, the world has focused on one G-Spot — the place of hidden pleasure and discovery. But Durex reveals there’s another: a G that doesn’t just stand for Grafenberg, but also for gland — the mammary glands, where most breast cancers begin. And just like the G-Spot of pleasure, this one too can only be found by touch, not by machines, not by magic, but by women themselves.

At its heart, the campaign invites women to find their other G-Spot, encouraging self-examination, clinical screening, and timely check-ups. It’s a reminde