Starbucks CEO Brian Niccol took the helm in September 2024, inheriting a company facing its first revenue decline in four years amid customer complaints about high prices and long wait times. A year later, the coffee giant has halted the slide but faces fresh pressures, from surging coffee bean costs to store closures.
Coffee prices jumped 30% from January through September, squeezing Starbucks' profit margins even as Niccol vowed not to raise menu costs this year. The restaurant chain said last month it would spend $1 billion to close underperforming stores and cut 900 jobs.
As Niccol told CBS News' Jo Ling Kent, the retail chain can't rule out price hikes in 2026 due to rising coffee prices, although he described this step as a "last resort." At the same time, Niccol noted t

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