Markups : every designer’s favorite word. Each industry pro has a different strategy for how they handle this hot-button topic , so this week, we asked six designers—Christina Cruz, Chris Goddard, Meredith Heron, Shaolin Low, Alexis Pew and Sara Swabb—how they go about marking up product.

Across the Board

“Our approach is rooted in transparency and value. We apply a consistent markup to all purchases—that accounts for the behind-the-scenes coordination, from sourcing and ordering to delivery, installation and issue resolution. The goal isn’t just profitability, but sustainability, ensuring that every part of the process is handled with care and that clients understand they’re paying for a professional service, not just a product. Over the years, I’ve learned that clarity builds trus

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