The Dallas Cowboys are good business for media companies.

Consider what we noted earlier this week in that the Cowboys are beginning a run of primetime/big-window games where each of the NFL’s network parters (FOX, CBS, NBC, ESPN, Prime Video, and now Netflix) will all get a piece. That run starts in Week 9 where the Cowboys will play their first of two straight Monday Night Football games on ESPN/ABC (the bye is sandwiched in there for Dallas).

It is often joked about how ESPN goes out of their way to shoehorn the Cowboys into their programming so as to get as many eyeballs on it as possible. These things get said, but this week ESPN sort of pulled back the curtain.

If you are unaware Inside The NBA is new to ESPN this year. It is one of the most-revered sports shows on television and

See Full Page